Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
Lire la suiteIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lire la suiteGives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...
Lire la suiteSimplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world ...
Lire la suiteAfter having a wide look over similar and competitive universities it seems that there is a large number of students who ...
Lire la suiteA perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
Lire la suiteProvides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
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